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Cutting through complexity with ClarityX

We provide strategic advice and support to leaders in the legal sector and those investing in its future.

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ClarityX Advisory is a strategy consulting firm built for a legal sector undergoing unprecedented disruption.

Evolving client expectations, the rise of generative AI, increased use of external capital, and intensifying competition are reshaping the delivery of legal services and the way firms resource and operate to remain relevant and competitive. For leaders, the decisions required to navigate this shift have become more complex and consequential than ever.

Bringing together a multidisciplinary team of senior advisors from across the legal landscape, we provide outcome-focused advice designed for long-term value creation, grounded in a deep understanding and experience of how law firms actually work and perform at their best.

Our Team

ClarityX Framework™

We believe that successful strategy requires a multidisciplinary and holistic approach. Using our ClarityX Framework™, we help leadership teams cut through complexity, align around critical priorities, and act decisively at pivotal moments – shaping strategies and identifying opportunities that drive sustained success.

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ClarityX Framework

Our Team

Ash Coleman

Ash Coleman-Smith

Transformation
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Ash Coleman-Smith

Brand Strategy | Client Insight | BD/Marketing Transformation

Ash brings a powerful mix of creative, strategic leadership, and market growth experience having been a senior director in major marketing and advertising agencies with globally recognised brands as clients and, more recently, sitting on the boards of major law firms as Chief Marketing Officer.

He is experienced in supporting firms through periods of change, including merger integration, strategy development, market and brand acceleration, client insight programmes, service innovation, and Marketing/BD team transformation.

Ashton has a record of delivering significant increases in revenue and profitability for the law firms and marketing agencies he has worked with.

At ClarityX, Ashton brings a ‘hands on’ approach, combining deep brand and business development experience with expertise in driving integration and measurable change. 

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Janet Day

Janet Day

Transformation
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Janet Day

Technology | Operational Change

Janet is an experienced operational leader in professional services, specialising in technology, systems and operational change. She brings a wide-ranging, pragmatic knowledge of law firm operations on a global and national scale. She is best known for her ‘people not systems’ first approach.

She has worked with A&O Shearman, Ashfords, BCLP, International Legal Technology Association, and Osborne Clarke among other organisations.

At ClarityX, Janet contributes her deep experience of technology in professional services and operational execution, supported by a global network of colleagues and suppliers.

Neville Eisenberg

Neville Eisenberg

Strategy | M&A | Investment | Leadership
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Neville Eisenberg

Strategy | M&A | Legal Services Delivery

Neville is a highly experienced business leader in professional services, best known for pioneering innovation in the legal sector and building and scaling high-performing organisations. He brings deep expertise across strategy development and execution, business transformation and profitable growth-spanning organic expansion, M&A and international market entry-alongside extensive executive and non-executive board experience.

Neville spent much of his career at legacy firm Berwin Leighton Paisner, including 18 years as Managing Partner and then Senior Partner. Under his leadership, the firm achieved over fivefold revenue growth, tripled profitability, expanded into 10 countries, and developed a global reputation for innovation.

At ClarityX, Neville brings strategic rigour, operational experience, and board level judgement to help leadership teams deliver ambitious change with clarity and confidence.

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Tom Hartley

Tom Hartley

Strategy | M&A | Investment
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Tom Hartley

Strategy | M&A | Investment

Tom brings board‑level and executive experience from leading professional services businesses, with a particular focus on strategy, growth, and helping legal sector firms scale their service models and secure the right funding to support their ambitions. While based in London, he has worked extensively in the US and Asia.

Tom has served as the CEO of Lawyers on Demand (LOD), taking it from law firm ownership into private equity investment and then into a US corporate owner.

His prior roles include partnership at KMPG where he led the transaction strategy practice and as CEO of Kroll, the global leader in investigations and due diligence. He also currently holds non-executive chairman positions at two professional service firms.

At ClarityX, Tom brings a strong commercial and investment perspective to help leadership teams and investors align client propositions, capital and growth ambitions for long‑term value creation.

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Emma Kaye

Emma Kaye

Strategy | M&A
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Emma Kaye

Strategy | M&A | Business Model Alignment

Emma is a senior strategic advisor to the legal sector, specialising in strategy development and execution, with nearly 30 years’ experience supporting leaders on the decisions that drive sustained profit growth. She works with domestic and international firms to translate strategic ambition into disciplined execution – aligning stakeholders around clear priorities and embedding them through practical, deliverable actions.

Emma spent 13 years at Clifford Chance as Global Director of Strategy Implementation. Working closely with the Executive Committee, to shape and deliver firm‑wide priorities – including growth in key markets such as London and the US, and changes to the business model to strengthen long‑term competitiveness.

Previously, Emma was a Director at Hildebrandt, a global law firm strategy consultancy, advising law firms on strategic planning, M&A, profitability improvement, partner compensation, and client insight programmes.

At ClarityX, Emma brings robust strategic thinking, deep sector insight, and practical execution experience to help leadership teams deliver focused impactful change.

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John Lucy

John Lucy

Talent | Transformation
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John Lucy

Talent | Transformation

John is a highly experienced former Chief People Officer, having spent over three decades operating at the most senior levels of international professional services organisations.

He combines deep people and organisational strategy experience with strong boardroom judgement and coaching capability, enabling him to work effectively with chairs, boards, management teams, and partnerships on critical people‑led issues.

John’s expertise supports projects spanning mergers, acquisitions and disposals; strategy development; partner behaviours and performance; and talent and leadership development. His work also covers EDI and ESG, embedding sustainable, values‑led approaches to people, culture and governance. John is also a qualified mediator (CEDR) and an experienced executive coach (Meyler Campbell).

At ClarityX, John brings a proven record of delivering high-profile, challenging and large‑scale transformation projects for domestic and international firms, helping them address complex people challenges during periods of change.

Alastair Morrison

Alastair Morrison

Client Strategy | M&A | Legal Services Delivery
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Alastair Morrison

Clients Strategy | Merger | Legal Services Delivery

Alastair is a senior legal sector strategy advisor with extensive experience advising on strategy, growth, and innovation. His work spans law firms, in-house legal teams, lawtech, and risk advisory start-ups.

He spent 20 years on the board at Pinsent Masons, where he was the architect of the Pinsent Masons merger and led the firm’s client and markets strategy, which encompassed law firm acquisitions, greenfield developments, and innovation in the delivery of legal services. In 2019, he was named Europe’s Most Innovative Lawyer by the Financial Times, reflecting his role in developing collaborative approaches with clients and third‑party providers.

Through his long‑standing work with the general counsel community, Alastair has built an extensive thought‑leadership network and deep insight into evolving client expectations andLegal Services Delivery market dynamics.

At ClarityX, Alastair brings board‑level experience and a strong, client‑led innovation perspective to help leadership teams pursue growth and respond to change.

Duc Trang

Duc Trang

Talent | Organisational Strategy
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Duc Trang

Talent | Organisational Strategy

Duc advises law firm leaders on the talent and organisational challenges that most directly affect competitive performance – from partner development and lateral integration to associate career architecture, workforce planning, and leadership succession. He brings a dual perspective: deep advisory experience working with law firms, combined with senior in-house leadership roles that give him first-hand understanding of what corporate clients expect from their outside counsel.

Prior to joining ClarityX, Duc served as Managing Director at Major, Lindsey & Africa and Landon Advisory Services, advising law firms and general counsel on organisational and human capital strategy. His earlier career includes senior executive positions at Motorola Solutions, Inc. and IBM, alongside legal practice at DLA Piper and White & Case in the US and Southeast Asia.

At ClarityX, Duc supports leadership teams to build human capital and organisational strategies that reflect not only the realities of partnership economics and AI-driven workforce change, but also the rising expectations of the clients those firms serve.

Yolanda Zollinger

Yolanda Zollinger

Transformation
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Yolanda Zollinger

Strategy Execution | Transformation

Yolanda is a senior executive and operational leader in the legal sector, specialising in business transformation and performance improvement across complex, partnership-led environments.

She brings expertise across strategy execution, organisational restructuring, profit improvement, and governance and people management – as a qualified lawyer she understands clients’ needs, firm dynamics, partner motivation, and fee earner performance.

Yolanda spent over a decade at Berwin Leighton Paisner / BCLP, advancing to COO of its largest transatlantic department. In this role she played a central part in supporting the firm’s transatlantic merger, improving profitability, and restructuring the Department’s practice groups.

Yolanda has experience across the full breadth of the legal ecosystem – from private practice and in-house counsel to offshore legal service delivery. She subsequently served as COO of Forresters IP LLP, with full executive accountability across all business support functions.

At ClarityX, Yolanda brings legal practitioner insight, INSEAD-trained commercial judgement and deep operational experience to help deliver complex change.

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